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Brand Marketing
At USC, I took a New Product Development and Branding class. In the class, I managed a team of six students to facilitate a brand audit for the brand Lush Cosmetics and to propose and create new product ideas. We went on to create full concepts and test out the products through Qualtrics surveys as well as two focus groups. I was responsible for the graphics, creative brainstorming, and the entire slide deck.
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